ATL / BTL Concepts

In organisational business and marketing communications, Below the line (BTL) is an advertising technique. It uses less conventional methods than the usual specific channels of advertising to promote products, services, etc. than Above the line (ATL) strategies. These may include activities such as direct mail, public relations and sales promotions for which a fee is agreed upon and charged up front.

Above the line is a type of advertising through media such as TV, cinema,radio, print, banners and search engines. Below the line advertising typically focuses on direct means of communication, most commonly direct mail and e-mail, often using highly targeted lists of names to maximize response rates. Bizwings is also specialized in given you concept of ATL & BTL according to your local culture or seasonal events, so that it can appeal your prospect customers. h today’s world of business growing more competitive each day, having an insight or two about your industry won’t hurt you!

Our Business Research And Analytics Company Is An Established And A Proven Industry Leader In Assessing Your Current Clients And In Helping You Find New Customers!

The Only Thing That You Will Have To Do Before We Actually Start The Work, Is Informing Us Of The Criteria For Companies You Wish To Research And The Type Of Info That You Want Us To Get For You And We Will Start Our Work!

This specific type of a research can range from either gathering contact information for your sales department to analyzing customers’ organizational structure, geographical location, IT set up, supplier relationships, just as well as other important things that you might be interested about. Usually this service includes: Contacts and Emails. For example, a client contacts us for checking their internal database of client contact details, including email addresses for over 60, 000 people. At the end of the task we were able to check and update their client listing to a higher degree of accuracy, which in turn made their hot and cold calls for the sales department so much easier.


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